Linear TV Networks vs Streaming Platforms: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online con

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